Yassir creates a technology hub in Europe and expands into West Africa

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21 March 2022

Yassir, a North African start-up providing on demand services and high-impact, multi-service technology solutions, announces its expansion into West African countries and the creation of a technology hub in Europe.

Paris and Berlin, March 21, 2022- Thanks to its relationship of trust with more than 5 million users and more than 50,000 partners, Yassir intends to expand into new West African markets with its range of solutions such as ride hailing, last mile delivery services and other payment and e-commerce solutions.


Through the creation of its technology hub in Berlin, Germany. Yassir aims to attract the best talents from all over the world to create innovative and impactful solutions, with a vision that is resolutely committed to the development of Africa and the well-being of its people.


Talents interested in joining Yassir’s technology hub in Germany can consult the available offers here

Yassir’s international expansion follows the company’s recent $30M fundraising and is now backed by a range of investors. This investment places Yassir as one of the most funded startups in the MENA region.

“International expansion was part of our plan from the beginning of Yassir’s adventure in 2017. We are foremost a start-up with an exponential growth model. We count on this technology hub in Europe and our establishment in West Africa to grow even more and to consolidate our position in the countries where we are already present” said Yassir CEO and co-founder, Noureddine Tayebi.



“We are convinced that the alliance of technology and talent wherever they are can offer sustainable solutions to the people of the countries in which we operate” he added.


Ismail Chaib, General Manager, Yassir Tech Hub Europe said : “”I’m excited to join Yassir, this is a unique opportunity to contribute to a service that touches the lives of millions of Africans in the continent and in the diaspora. I look forward to building and working with a world-class team here in Europe as we continue to grow and develop the leading on-demand services App for Africans”.



Life at Yassir

We are the tech hub team of Yassir in Berlin, with a shared passion for tech, innovation and diversity.

Yassir's office
Join fantastic colleagues and form a world-class team. Expect to learn, own, innovate and support each other


Yassir's Team
Be part of a globally diverse team and environment. We are unapologetically pro diversity and inclusion.


Yassir's team working hard
Work on some of the most impactful services on the African continent and those tough technical challenges that make them happens- we are building amazing stuff.


About Yassir

Founded in 2017 in Algiers by Noureddine Tayebi & Mahdi Yettou, Yassir develops technology solutions that have over 5 million users today .

The company provides on-demand services such as ride hailing and delivery services, which generate revenue for more than 50,000 partners including drivers, delivery drivers, merchants, FMCG and wholesalers.

Yassir’s services are available in 30 cities worldwide including Algeria, Morocco and Tunisia as well as Canada and France, with expansion into West Africa.

Press contact

Ismail Chaib



Yassir creates a technology hub in Europe and expands into West Africa