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Yassir Super App

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### Yassir raises $150 million in Series B funding to strengthen its regional growth and expand in Africa and globally. Yassir becomes the most valued startup in North Africa.

Algiers, November 7, 2022 – Yassir, an online marketplace offering on-demand services such as transportation, meal and grocery delivery, as well as financial services, announced today that it has raised $150 million in Series B funding from leading global investors. The investment was led by BOND, one of the largest venture capital firms in Silicon Valley, with participation from Y Combinator, the world's largest startup accelerator, DN Capital, Dorsal Capital, Quiet Capital, Stanford Alumni Ventures, and other existing strategic investors.

Having raised a total of $193.25 million over the five years since its launch, Yassir is now the most valued startup in North Africa and one of the most valued companies in Africa and the Middle East. With this latest funding round, Yassir plans to expand its reach in the region.

\"Yassir means 'easy' in Arabic, and our mission as a company is to make people's lives easier,\" says Noureddine Tayebi, founder and CEO of Yassir. \"In the markets where we operate, we already have a significant impact on how people manage their daily lives. We look forward to expanding our presence in other geographical areas to become the first SuperApp to be widely adopted.\"

Founded in 2017, the company is currently present in six countries and 45 cities, serving more than 8 million users. Popular in the Maghreb region (Algeria, Morocco, and Tunisia) and in some parts of French-speaking Africa, Yassir provides three core services: transportation, meal and grocery delivery, and financial services. As an all-in-one ecosystem, Yassir offers its customers a unique solution to manage all their daily activities, from commuting to work to ordering groceries and meals. These services generate income for over 100,000 partners, including drivers, couriers, merchants, wholesalers, and other participants in the sharing economy.

In addition to providing a suite of basic services, Yassir offers financial services aimed at serving the entire ecosystem, addressing every component of the marketplace. A 2018 report by McKinsey & Company on the growth and innovation of financial services in Africa revealed that over half (57%) of the African population has no form of bank account. Among African banking customers, 40% prefer digital channels for transactions. By providing African consumers with a mobile payment solution as part of a more comprehensive service suite, Yassir addresses a significant market need, where 50% of the population already has access to mobile internet.

\"We believe that technology will fundamentally reshape consumers' relationship with daily needs – transportation, food, financial services – not only in developed countries but in every corner of the world,\" said Daegwon Chae, General Partner at BOND. \"This investment is an extension of that belief in an underserved but dynamic and rapidly growing region. Emerging from North Africa, the app has already become essential to users for critical aspects of their lives.\"

Noureddine, a Stanford Ph.D. holder and native of Algiers with over 10 years of experience in business and entrepreneurship in Silicon Valley, returning to his native region, also commented on the company's mission.

\"Yassir is not just a business for me. It was founded with a fourfold mission. First, we want to create a 100% locally successful technological startup model that will be emulated by others and especially by Yassir team members. Second, we want to empower local talent, especially technical talent that often leaves the region, mainly to Europe, for further studies or employment. In fact, we hire engineers in every country where we operate to extend this mission. Then, we want to make people's lives easy. In fact, Yassir means easy in Arabic! Finally, we want to instill social values through our products, such as trust and mutual assistance.\"


To learn more about Yassir, visit: https://yassir.com/.

### About Yassir:
Founded in 2017, Yassir is an online marketplace that offers its users a suite of services, including transportation, meal and grocery delivery, and payment services. The company operates in six countries and 45 cities worldwide, serving over 8 million customers and more than 100,000 partners.


fund-raising-150m.jpg

Yassir raises $150 million in Series B funding to strengthen its regi

Yassir raises $150 million in Series B funding from global investors for on-demand services marketplace.

### Yassir announces its expansion into several African countries.

Yassir, the North African leader in on-demand services and high-impact multi-service technological solutions for populations, confirms its status as an international company by establishing itself in several other African countries.

Algiers, March 22, 2022 - After five years of existence, Yassir opens its first office in Dakar, Senegal, today. The company aims to export its successful model across the entire African continent.

Yassir also plans to continue its presence in Europe and North America, particularly in France, Germany, and Canada. In this regard, Yassir has established a technological hub in Berlin.

With a trusted relationship with over 5 million users and more than 50,000 partners in the Maghreb, Yassir intends to expand its wide range of solutions, including transportation services, last-mile delivery services, and other innovative payment and e-commerce solutions, to these new markets in West Africa.

Yassir's international expansion follows a recent fundraising of $30 million from a diverse group of investors.

\"This international expansion was in our plan from the beginning of the Yassir adventure. We are, above all, a startup with an exponential growth model. We rely on these new markets to further develop and strengthen our position in the countries where we are already present,\" said Yassir's CEO and co-founder, Noureddine Tayebi.

\"Today, we want to export this North African success model. We are convinced that the combination of technology and local talent can offer sustainable solutions to the populations of the countries where we are establishing ourselves,\" he concluded.

### About Yassir:
Founded in 2017 by Noureddine Tayebi & Mahdi Yettou, Yassir develops several technological applications that have more than 5 million users today.

The company provides on-demand services such as transportation for people and delivery services, generating income for over 50,000 partners, including drivers, couriers, merchants, FMCG, and wholesalers.

Yassir's services are available in 30 cities worldwide, including Algeria, Morocco, and Tunisia, as well as Canada and France, with imminent expansion into West Africa.


africa-expansion.jpg

Discover Yassir's strategic move into Africa, opening its first office in Dakar, Senegal.

### Yassir completes a Series A funding round of $30 million
Yassir is pleased to announce the successful completion of a $30 million Series A funding round this summer.

The funds were raised from a diverse group of investors, including WndrCo, DN Capital, DX Ventures (the investment arm of Delivery Hero), Kismet Capital, Spike (Stanford Alumni) Ventures, Quiet Capital, Endeavour Catalyst (Endeavour's co-investment fund), FJ Labs, Venture Souq, Nellore Capital, Moving Capital (aka the Uber Alumni Investment Club).

Notable angel investors include Cleo Sham, former COO at Uber in Europe and China, Thomas Layton, Upwork President and founder of Opentable and Metaweb, Rohan Monga, former COO of Gojek, and Hannes Graah, former VP at Spotify and Revolut. Yassir had previously raised $13.25 million in an undisclosed seed round that included Y Combinator, the world's largest accelerator that has birthed companies like Airbnb, Stripe, Dropbox, Doordash, and others.

The funding round also included DN Capital, FJ Labs, Unpopular VC, P1 Ventures, French Partners, Spike (Stanford Alumni) Ventures, ACE & Company, and Venture Souq, among others.

Notable angel investors include Max Mullen, Instacart co-founder, Sizhao Yang, Farmville founder, Alan Rutledge, TrendMD founder, Alber Ni, former engineering and recruiting head at Dropbox, Samvit Ramadurgam, Forge founder, Julian Shapiro, Demand Curve founder, Greg Isenberg, 5by and Islands founder, Cleo Sham, Rohan Monga, and Hannes Graah, among others.

Launched in 2017, Yassir quickly became a trusted multi-service marketplace in the Maghreb region (Algeria, Morocco, and Tunisia) and currently has over 3 million users.

It offers various on-demand services such as ride-hailing and delivery services, generating income for over 40,000 partners, including drivers, couriers, merchants, FMCG, and wholesalers.

Ultimately, the goal is to use this ecosystem to provide payment services to all players in this market, in a region where a large majority of customers and merchants remain unbanked or rarely use payment services.
Yassir co-founder Noureddine Tayebi explained how this funding will strategically invest in the company's growth.

"Firstly, I want to thank all our investors for their trust, partnership, and support, as well as for their faith in our mission. They have vast experience in supporting great entrepreneurs and companies. We will use the funds to
- Triple the size of our engineering team to meet our product ambitions,
- Consolidate our growth in existing markets through current and new products, and
- Expand into new markets, primarily in sub-Saharan Africa but also in other strategic geographic areas.\"

Anthony Saleh, partner at WndrCo, said, \"Yassir follows a natural evolution of companies seen elsewhere in the world. When we met the team, we saw the opportunity to enter a massive market with a service that takes the best from models we've seen elsewhere. We are excited to be part of this great journey.\"

Thomas Rubben, partner at DN Capital, one of Yassir's early backers, said, \"There is no one-size-fits-all approach to creating consumer applications; they require local knowledge and relevant customization. This is how Grab and Gojek built such large businesses in Southeast Asia. Yassir encapsulates this truth and has shown unprecedented hyper-growth to become the leading ride-hailing and delivery super-app in North Africa.\"

In July 2021, Noureddine joined the Endeavour network, the largest entrepreneurial community empowering high-impact entrepreneurs worldwide. Six months later, Yassir was selected as an Endeavour Outlier, recognizing companies that have achieved exceptional growth and impact. Walid Bellagha, Managing Director of Endeavour in the Maghreb region, commented on the funding round.
\"When Noureddine joined the Endeavour selection process, we were convinced that Yassir was going to be an outstanding player, but he has truly exceeded our expectations by being one of the top performers globally less than a year after his selection; this new funding round will now unleash more of Yassir's potential!\"

Noureddine, with a Ph.D. from Stanford and over 10 years of experience in companies and entrepreneurship in Silicon Valley, returning to his native region, also commented on the company's mission.

\"Yassir is not just a company for me. It was founded with a quadruple mission. Firstly, we want to create a 100% locally imitated technological startup success model. Secondly, we want to empower local talents, especially technical talents who often leave the region, mainly to Europe, for studies or employment. In fact, we hire engineers in every country where we operate to extend this mission. Then, we want to make people's lives easy. In fact, Yassir means 'easy' in Arabic! Finally, we want to instill social values through our products, such as trust and mutual aid.\"


fund-raising-30m.jpg

The funds were raised from a diverse group of investors, including WndrCo, DN Capital, DX Ventures

The funds were raised from a diverse group of investors, including WndrCo, DN Capital, DX Ventures (the investment arm of Delivery Hero), Kismet Capital

### The Paris Saint-Germain and the super-app Yassir have signed a global partnership.

Paris Saint-Germain and Yassir, the Super-App offering on-demand services and payments in North Africa, announce the signing of a global partnership for three seasons with the aim of developing the Yassir brand internationally.

The Yassir online marketplace, offering transportation, delivery, and payment services, has chosen to partner with Paris Saint-Germain to expand its brand worldwide and strengthen its presence in the seven countries where it is already available – Algeria, South Africa, Canada, France, Morocco, Senegal, and Tunisia.



For three seasons, the largest on-demand services and payment company in North Africa will benefit from unique visibility with the support of Paris Saint-Germain. Among the acquired rights, Yassir will display its name on the LED boards of the iconic Parc des Princes stadium and have the opportunity to directly address Paris Saint-Germain's 200 million followers on social media, one of the largest communities in global sports, to attract new customers through innovative campaigns.
Noureddine Tayebi, Founder and Chief Executive Officer of Yassir, stated: 

>Yassir is the largest on-demand services and payment company in North Africa. In five years, we have expanded to seven countries and over fifty cities worldwide. We are confident that our alliance with Paris Saint-Germain, a French club that has become a global brand, will allow us to expand our playing field and invest in other regional, continental, and global markets. We look forward to offering our loyal customers a unique experience in the colors of Paris Saint-Germain.

Marc Armstrong, Chief Revenue Officer of Paris Saint-Germain, said: \"We are delighted to team up with a company that shares our philosophy. Yassir and Paris Saint-Germain both seek to explore new horizons, determined to push the boundaries of what is possible to continue enriching the experience of our customers and supporters.\"

To mark this collaboration, Paris Saint-Germain and Yassir will create unique offers and experiences for the 8 million users of the Yassir Super-App worldwide, aiming to acquire and retain new users.

### About Paris Saint-Germain:
Founded in 1970, Paris Saint-Germain is the most successful club in France and one of the top clubs in European football. Since its acquisition in 2011 by Qatar Sports Investment (QSI), the Club has achieved spectacular results on and off the field. The Club has won a national record of 11 Ligue 1 titles and 48 trophies since its creation, including an impressive 30 trophies since 2011. Paris Saint-Germain has attracted many big names over the years, including Ronaldinho, Beckham, Ibrahimovic, Messi, and currently boasts some of the world's best players. The Club has a growing community of supporters on social media, with over 200 million followers, making it one of the largest in global sports. Paris Saint-Germain is a forward-thinking club that has added an Esports team to its football, women's football, handball, and judo teams. The Club is also committed to giving back to the community and has significantly increased funding for its Foundation/Fonds de dotation, intending to develop large-scale programs for disadvantaged youth.

### About Yassir:
Founded in 2017 by Noureddine Tayebi, Yassir is an online marketplace offering users a suite of on-demand services and payments. A comprehensive ecosystem, the Yassir Super-App provides customers with a unique solution to manage all their daily activities, from transportation to ordering groceries and meals. In addition to providing a suite of basic services, Yassir offers financial services aiming to serve the entire ecosystem, touching every component of the marketplace. Yassir is currently present in seven countries and over fifty cities in North Africa and worldwide, where it is used by over 8 million users. These services generate revenue for more than 150,000 partners. According to Forbes, Yassir ranks 5th in the Top 50 most funded startups in the MENA region.

More information at https://www.yassir.com.


News

The Paris Saint-Germain and Yassir have signed a global partnership.