The Paris Saint-Germain and the super-app Yassir have signed a global partnership.
Paris Saint-Germain and Yassir, the Super-App offering on-demand services and payments in North Africa, announce the signing of a global partnership for three seasons with the aim of developing the Yassir brand internationally.
The Yassir online marketplace, offering transportation, delivery, and payment services, has chosen to partner with Paris Saint-Germain to expand its brand worldwide and strengthen its presence in the seven countries where it is already available – Algeria, South Africa, Canada, France, Morocco, Senegal, and Tunisia.
For three seasons, the largest on-demand services and payment company in North Africa will benefit from unique visibility with the support of Paris Saint-Germain. Among the acquired rights, Yassir will display its name on the LED boards of the iconic Parc des Princes stadium and have the opportunity to directly address Paris Saint-Germain's 200 million followers on social media, one of the largest communities in global sports, to attract new customers through innovative campaigns. Noureddine Tayebi, Founder and Chief Executive Officer of Yassir, stated:
Yassir is the largest on-demand services and payment company in North Africa. In five years, we have expanded to seven countries and over fifty cities worldwide. We are confident that our alliance with Paris Saint-Germain, a French club that has become a global brand, will allow us to expand our playing field and invest in other regional, continental, and global markets. We look forward to offering our loyal customers a unique experience in the colors of Paris Saint-Germain.
Marc Armstrong, Chief Revenue Officer of Paris Saint-Germain, said: "We are delighted to team up with a company that shares our philosophy. Yassir and Paris Saint-Germain both seek to explore new horizons, determined to push the boundaries of what is possible to continue enriching the experience of our customers and supporters."
To mark this collaboration, Paris Saint-Germain and Yassir will create unique offers and experiences for the 8 million users of the Yassir Super-App worldwide, aiming to acquire and retain new users.
About Paris Saint-Germain:
Founded in 1970, Paris Saint-Germain is the most successful club in France and one of the top clubs in European football. Since its acquisition in 2011 by Qatar Sports Investment (QSI), the Club has achieved spectacular results on and off the field. The Club has won a national record of 11 Ligue 1 titles and 48 trophies since its creation, including an impressive 30 trophies since 2011. Paris Saint-Germain has attracted many big names over the years, including Ronaldinho, Beckham, Ibrahimovic, Messi, and currently boasts some of the world's best players. The Club has a growing community of supporters on social media, with over 200 million followers, making it one of the largest in global sports. Paris Saint-Germain is a forward-thinking club that has added an Esports team to its football, women's football, handball, and judo teams. The Club is also committed to giving back to the community and has significantly increased funding for its Foundation/Fonds de dotation, intending to develop large-scale programs for disadvantaged youth.
About Yassir:
Founded in 2017 by Noureddine Tayebi, Yassir is an online marketplace offering users a suite of on-demand services and payments. A comprehensive ecosystem, the Yassir Super-App provides customers with a unique solution to manage all their daily activities, from transportation to ordering groceries and meals. In addition to providing a suite of basic services, Yassir offers financial services aiming to serve the entire ecosystem, touching every component of the marketplace. Yassir is currently present in seven countries and over fifty cities in North Africa and worldwide, where it is used by over 8 million users. These services generate revenue for more than 150,000 partners. According to Forbes, Yassir ranks 5th in the Top 50 most funded startups in the MENA region.
More information at https://www.yassir.com.
